Ellen Mannaert in a white tailored suit, walking through a hotel corridor

Ellen Mannaert · 25 years building companies

You're not stuck on strategy. You're stuck on you.

And that part is fixable. Usually faster than you think.

Read this before you book

If two of these are true, we should talk.

Not a quiz. Just the six sentences I hear most often, from people who look successful from the outside.

  • You know exactly what the next move is. You still haven't made it.
  • The business grew. The feeling of "finally" never arrived.
  • You undercharge, and you know you undercharge.
  • You're still carrying someone who should have left a year ago.
  • You start something new every time things go quiet.
  • You'd describe yourself as fine. You wouldn't describe yourself as free.

Every one of those is a pattern, not a personality.

See the 30-Day Reset

Separation · The 30-Day Reset

Separate the pattern from the person.

Thirty days to recognise the patterns behind the decisions you keep circling, and to separate them from who you are. Self-paced, without booking me directly.

  • 01Five teaching videos
  • 02A 28-day workbook of real exercises
  • 03Your profile measured on day 1 and day 29
  • 04Seven-day guarantee
$1,250One payment
Start the 30-Day Reset Not ready yet? Start with the free course

The part most advice skips

Most businesses don't stall because the plan was wrong.

65%

Of startups with real potential, according to Harvard Business School research, are undone by conflict among the founders rather than by the market.

Noam Wasserman, Harvard Business School
23%

Of businesses that fail cite people-related causes in CB Insights' post-mortem analysis. Not the product. The people.

CB Insights
70%

Of the companies in CB Insights' analysis reported running out of money. That is how the failures ended, not necessarily why they started.

CB Insights, 431 companies

They stall because of the person running them. Not because that person is weak. Because every decision goes through one head, and nobody checks on that head.

Look at any business that went under and the story sounds clean. Wrong market. Bad timing. Money ran out. Get closer and it is always more specific. Someone didn't have the conversation. Someone kept a person on a year too long.

The founders still standing in ten years work on themselves as hard as they work on the plan. You can hire a bookkeeper, an agency, or someone better than you at nearly every job in the business. You cannot hire someone to make you do the thing you keep not doing.

Fix the plan and you fix this year. Fix the person holding it and you fix every year after.

One session

Bring me the decision you've been circling.We find what sits underneath it, and you leave having made it. A written follow-up afterwards, so it doesn't fade by Friday.

$1,500Private coaching · 1 hour

How it goes

Three steps. Nothing woolly.

This is not therapy and it isn't a vision board. It's one business problem, taken apart properly.

01

We start with the thing you're avoiding

Not your five-year plan. The call you haven't made, the price you haven't changed, the person you haven't let go.

02

We find out why you're avoiding it

There's always a reason, and it's usually old. Once you see it as a habit instead of a personality, it stops running the show.

03

Then we do the business part

Price it, position it, have the conversation, sell the thing. I have done that for 25 years with my own money on the table.

Identity and decision-making are a research field, not a feeling.

Researchers have studied how a founder's sense of self shapes the decisions she makes under pressure, including work published in the Academy of Management Journal on founder identity. What I bring is the same question, asked from inside the companies themselves.

See how we work together
For your team

The same work, done in a room with the people who decide together.Sixty minutes built on your business, not a deck I bring with me. Your team leaves with language for what keeps stalling them.

$4,000Masterclass · 1 hour
Book and pay
Ellen Mannaert speaking with a journalist in front of a press wall in Dubai
Most founders don't need another strategy. They need to find out who has been making the decisions.

Strategy and identity are not two projects. Once the second one is clear, the first one gets much easier to execute.

In the room

My community

Era Of You

An invitation-only community for women founders and executives. Private events in Dubai and Amsterdam, masterclasses, and the room I wish had existed when I started.

Visit eraofyou.com

The method

The Architecture of Who You Are, as a self-paced ladder.

Start free with Awareness, then do the real work in Separation, the 30-Day Reset. A registered method (i-DEPOT 156858) that you can work through without booking me directly.

Awareness, the free e-course

Short lessons by email, the full map, and the first exercises. Language for what you've been carrying.

FreeBy email
Start free

Separation, the 30-Day Reset

Five teaching videos and a 28-day workbook of real exercises. Your profile is measured on day 1 and day 29. Seven-day guarantee.

$1,250One payment
Start the 30-Day Reset

Work with me

Three ways in. Rates on the page.

No discovery funnel, no packages you have to ask the price of. Book the fifteen minutes to check the fit, or pay and we start.

"I know what to do. I keep not doing it."

Private coaching

1:1 · Online or in person

$1,500Per hour

  • Pre-session questionnaire
  • The pattern behind the stuck decision
  • Applied to the live business problem
  • Written follow-up with what you agreed to do

You leave with: the decision you've been avoiding, made, and the reason you were avoiding it, named.

Book and pay $1,500

Secure checkout by Stripe · limited sessions each month

"My team is capable. They still won't decide."

Masterclass

60 minutes · Team or private group

$4,000Per hour

  • Identity work applied to commercial strategy
  • Built on your business, not a generic deck
  • Live, in the room or online
  • A framework the group keeps and can reuse

Your team leaves with: a shared language for what keeps stalling decisions, and a way to name it without blame.

Book and pay $4,000

Secure checkout by Stripe

"We need someone the room will actually listen to."

Keynote

Stage, fireside or panel

On requestFee by format and territory

  • The power of imperfection
  • Purpose meets profit, built across four markets
  • The Architecture of Who You Are, applied to leadership
  • Delivered in English or Dutch

Previously on stage at: Davos, Oxford, Cambridge, the Palace of Westminster, Harvard, Forbes Middle East and the Burj CEO Summit.

Request availability

Reply within 1–2 business days

Case studyMy own

Thirty years of building as an exit route

Situation
Fifteen years in wholesale textiles, then sold. Seven years of hospitality in the Caribbean, closed overnight by Covid. Back in the Netherlands with anxiety, burnout and high blood pressure, and no medical cause anyone could find.
Underneath
Every venture had started at the point where sitting still became unbearable. The businesses were real and some were profitable, but the timing was not a strategy. It was avoidance with a P&L attached.
What changed
The next decisions got slower and better. A 60-unit Dutch property portfolio was exited deliberately in 2022 rather than held out of attachment. In Dubai, I spent a full year renting before buying anything, learning the agencies, builders and market first.
Ellen Mannaert speaking into a microphone on stage in a white tailored jacket

About

Building businesses. Creating wealth. Opening doors for others.

International Entrepreneur · Investor · Speaker · Mentor · Community Builder

Ellen Mannaert is an international entrepreneur, investor, speaker and community builder who has spent more than 25 years building businesses, creating wealth and helping others build the next version of their lives and businesses.

Her entrepreneurial journey spans Europe, the Caribbean and the Middle East, across fashion, textiles, hospitality, travel, real estate, investment and community building.

Full biography

Ellen began her entrepreneurial journey by building Mannaert Fabrics into one of Europe’s largest textile sales networks before successfully selling the business. She went on to found LéMert, a sustainable fashion brand that gained international attention and was worn by international celebrity talent, including exposure through The Ellen DeGeneres Show.

Her entrepreneurial portfolio has also included Best of Places, hospitality ventures in Punta Cana and extensive real-estate investments and developments across the Netherlands, Belgium, the Caribbean and Dubai. Her experience includes building and exiting a 60-unit real-estate portfolio in the Netherlands, as well as investments in Cap Cana and Dubai.

What sets Ellen apart is that she has lived the journey she now teaches.

She understands what it takes to start from an idea, build a business, navigate uncertainty, create wealth, make difficult decisions, start again and keep moving forward.

Today, Ellen is the Founder of Era Of You, an invitation-only community for women founders, created to bring ambitious women together around meaningful connection, knowledge, access, opportunity and growth.

She is also the Creator of The Architecture of Who You Are, her signature 90-day transformation programme, which explores the deeper architecture behind success; identity, beliefs, patterns, leadership, ambition and the choices that shape the life and business we build.

For Ellen, success is no longer simply about what you achieve for yourself. It is about what you create, what you know, what you share and who rises because you were willing to open a door.

This philosophy is at the heart of Era Of You and her work with women around the world.

Ellen believes that wealth is bigger than money. Wealth is knowledge. Wealth is ownership. Wealth is opportunity. Wealth is having the courage to build something of your own; and then using what you have learned to help another woman go further.

Through Era Of You, Ellen creates spaces where women can have real conversations about business, money, investment, equity, leadership, personal growth and the realities of building something meaningful.

Her recent Wealth Room in Dubai brought together women founders from different countries and generations to openly discuss wealth, ownership, investment and financial knowledge; while creating the kind of connections that continue long after the room closes.

Her work and voice have taken her onto international stages, including Davos, where she participated as a speaker, panelist and moderator during WEF Week, and the Nelson Mandela Lecture Theatre at the University of Oxford, where she shared The Architecture of Who You Are with students, professors, founders and CEOs.

She has also spoken internationally on entrepreneurship, leadership, transformation, wealth creation, authenticity and the power of women supporting women.

In 2026, Ellen participated in a New York convening alongside UNGA81, focused on diaspora giving, investment and collective action, discussing the intersection of capital, investment and philanthropy.

Her speaking journey has also included international business and leadership platforms across Europe and the Middle East, including Cambridge, Westminster and major women’s leadership platforms in Dubai.

Ellen has been recognised for her leadership and contribution through international awards and honours, including the Women in Leadership Lifetime Achievement Award, the Outstanding Keynote Award presented in Oxford, and the Red Cross Gold Medal of Humanism during Davos Week. She has also received the title of Dame at an Investiture of the Order of Saint James.

But behind the businesses, investments, stages and recognition is a simple philosophy: You don’t build a meaningful life by becoming someone else. You build it by understanding who you are, deciding what matters to you and having the courage to build from there.

Ellen is passionate about helping people; particularly women ; move from potential to possibility. Her work is about building businesses, creating wealth, becoming more intentional about who you are, and creating opportunities for others along the way.

Because ultimately, the greatest measure of success is not only how high you rise; but how many people can rise because you did.

Awards & honours

  • Women in Leadership Lifetime Achievement Award
  • Outstanding Keynote Award, Oxford
  • Red Cross Gold Medal of Humanism, Davos Week
  • Dame, Investiture of the Order of Saint James

Stages

  • Davos (speaker, panelist and moderator, WEF Week)
  • Nelson Mandela Lecture Theatre, University of Oxford
  • Cambridge
  • Westminster
  • Harvard
  • Forbes Middle East
  • Burj CEO Summit

Press & news

  • Het Financieele Dagblad
  • The National
  • Gulf News
  • L’Officiel Arabia
  • Khaleej Times
  • Cosmopolitan Middle East
  • Brainz Magazine
  • Womenpreneur Middle East

The Wealth Room, Dubai, 25 September 2026

UNGA81 convening, New York, 2026

Speaking topics

  • 01The Architecture of Who You Are
  • 02Building Wealth Beyond Money
  • 03From Entrepreneur to Wealth Creator
  • 04Women, Wealth & Ownership
  • 05The Power of Women Supporting Women
  • 06Leading with Imperfection
  • 07Building Businesses That Outlive You
  • 08Reinvention & The Courage to Start Again

Work with Ellen

  • —Keynote speaking
  • —Fireside conversations
  • —Panel discussions
  • —Event moderation
  • —Executive and leadership conversations
  • —Masterclasses and workshops
  • —Women’s leadership programmes
  • —Entrepreneurship and wealth programmes
  • —Founder mentoring
  • —Strategic advisory
  • —Corporate collaborations
  • —Brand partnerships
  • —Private founder and leadership gatherings

Based between the Netherlands and Dubai, Ellen works internationally with entrepreneurs, founders, investors, organisations and communities who are ready to think bigger, build with intention and create meaningful impact.

Short version

Ellen Mannaert is an international entrepreneur, investor, speaker and community builder with more than 25 years of experience building businesses and creating wealth across Europe, the Caribbean and the Middle East. Founder of Era Of You and Creator of The Architecture of Who You Are, she brings together entrepreneurship, investment, leadership and personal transformation. Ellen is passionate about helping women build businesses, create wealth, open doors for one another and become the architects of their own lives.

Book a call

Fifteen minutes. Free.

Tell me what you're actually dealing with. I'll tell you straight which of these is right for you, or that none of them are. I'd rather say that in fifteen minutes than take $1,500 for it.

  • You're choosing between private coaching and the 30-Day Reset
  • You want to book a masterclass for your team
  • You're booking a stage and need availability and fee
  • You're considering applying to Era Of You

Prefer to write first? Use the form, or email directly at info@ellenmannaert.com

I answer personally, within 1–2 business days.