Awareness, the free e-course
Short lessons by email, the full map, and the first exercises. Language for what you've been carrying.
Ellen Mannaert · 25 years building companies
And that part is fixable. Usually faster than you think.
Featured & on stage at
























Read this before you book
Not a quiz. Just the six sentences I hear most often, from people who look successful from the outside.
Every one of those is a pattern, not a personality.
See the 30-Day ResetSeparation · The 30-Day Reset
Thirty days to recognise the patterns behind the decisions you keep circling, and to separate them from who you are. Self-paced, without booking me directly.
The part most advice skips
Of startups with real potential, according to Harvard Business School research, are undone by conflict among the founders rather than by the market.
Noam Wasserman, Harvard Business SchoolOf businesses that fail cite people-related causes in CB Insights' post-mortem analysis. Not the product. The people.
CB InsightsOf the companies in CB Insights' analysis reported running out of money. That is how the failures ended, not necessarily why they started.
CB Insights, 431 companiesThey stall because of the person running them. Not because that person is weak. Because every decision goes through one head, and nobody checks on that head.
Look at any business that went under and the story sounds clean. Wrong market. Bad timing. Money ran out. Get closer and it is always more specific. Someone didn't have the conversation. Someone kept a person on a year too long.
The founders still standing in ten years work on themselves as hard as they work on the plan. You can hire a bookkeeper, an agency, or someone better than you at nearly every job in the business. You cannot hire someone to make you do the thing you keep not doing.
Fix the plan and you fix this year. Fix the person holding it and you fix every year after.
Bring me the decision you've been circling.We find what sits underneath it, and you leave having made it. A written follow-up afterwards, so it doesn't fade by Friday.
How it goes
This is not therapy and it isn't a vision board. It's one business problem, taken apart properly.
Not your five-year plan. The call you haven't made, the price you haven't changed, the person you haven't let go.
There's always a reason, and it's usually old. Once you see it as a habit instead of a personality, it stops running the show.
Price it, position it, have the conversation, sell the thing. I have done that for 25 years with my own money on the table.
Researchers have studied how a founder's sense of self shapes the decisions she makes under pressure, including work published in the Academy of Management Journal on founder identity. What I bring is the same question, asked from inside the companies themselves.
The same work, done in a room with the people who decide together.Sixty minutes built on your business, not a deck I bring with me. Your team leaves with language for what keeps stalling them.
Most founders don't need another strategy. They need to find out who has been making the decisions.
Strategy and identity are not two projects. Once the second one is clear, the first one gets much easier to execute.
In the room
My community
An invitation-only community for women founders and executives. Private events in Dubai and Amsterdam, masterclasses, and the room I wish had existed when I started.
Visit eraofyou.comThe method
Start free with Awareness, then do the real work in Separation, the 30-Day Reset. A registered method (i-DEPOT 156858) that you can work through without booking me directly.
Short lessons by email, the full map, and the first exercises. Language for what you've been carrying.
Five teaching videos and a 28-day workbook of real exercises. Your profile is measured on day 1 and day 29. Seven-day guarantee.
Work with me
No discovery funnel, no packages you have to ask the price of. Book the fifteen minutes to check the fit, or pay and we start.
"I know what to do. I keep not doing it."
1:1 · Online or in person
$1,500Per hour
You leave with: the decision you've been avoiding, made, and the reason you were avoiding it, named.
Secure checkout by Stripe · limited sessions each month
"My team is capable. They still won't decide."
60 minutes · Team or private group
$4,000Per hour
Your team leaves with: a shared language for what keeps stalling decisions, and a way to name it without blame.
Secure checkout by Stripe
"We need someone the room will actually listen to."
Stage, fireside or panel
On requestFee by format and territory
Previously on stage at: Davos, Oxford, Cambridge, the Palace of Westminster, Harvard, Forbes Middle East and the Burj CEO Summit.
Reply within 1–2 business days
About
International Entrepreneur · Investor · Speaker · Mentor · Community Builder
Ellen Mannaert is an international entrepreneur, investor, speaker and community builder who has spent more than 25 years building businesses, creating wealth and helping others build the next version of their lives and businesses.
Her entrepreneurial journey spans Europe, the Caribbean and the Middle East, across fashion, textiles, hospitality, travel, real estate, investment and community building.
Full biography
Ellen began her entrepreneurial journey by building Mannaert Fabrics into one of Europe’s largest textile sales networks before successfully selling the business. She went on to found LéMert, a sustainable fashion brand that gained international attention and was worn by international celebrity talent, including exposure through The Ellen DeGeneres Show.
Her entrepreneurial portfolio has also included Best of Places, hospitality ventures in Punta Cana and extensive real-estate investments and developments across the Netherlands, Belgium, the Caribbean and Dubai. Her experience includes building and exiting a 60-unit real-estate portfolio in the Netherlands, as well as investments in Cap Cana and Dubai.
What sets Ellen apart is that she has lived the journey she now teaches.
She understands what it takes to start from an idea, build a business, navigate uncertainty, create wealth, make difficult decisions, start again and keep moving forward.
Today, Ellen is the Founder of Era Of You, an invitation-only community for women founders, created to bring ambitious women together around meaningful connection, knowledge, access, opportunity and growth.
She is also the Creator of The Architecture of Who You Are, her signature 90-day transformation programme, which explores the deeper architecture behind success; identity, beliefs, patterns, leadership, ambition and the choices that shape the life and business we build.
For Ellen, success is no longer simply about what you achieve for yourself. It is about what you create, what you know, what you share and who rises because you were willing to open a door.
This philosophy is at the heart of Era Of You and her work with women around the world.
Ellen believes that wealth is bigger than money. Wealth is knowledge. Wealth is ownership. Wealth is opportunity. Wealth is having the courage to build something of your own; and then using what you have learned to help another woman go further.
Through Era Of You, Ellen creates spaces where women can have real conversations about business, money, investment, equity, leadership, personal growth and the realities of building something meaningful.
Her recent Wealth Room in Dubai brought together women founders from different countries and generations to openly discuss wealth, ownership, investment and financial knowledge; while creating the kind of connections that continue long after the room closes.
Her work and voice have taken her onto international stages, including Davos, where she participated as a speaker, panelist and moderator during WEF Week, and the Nelson Mandela Lecture Theatre at the University of Oxford, where she shared The Architecture of Who You Are with students, professors, founders and CEOs.
She has also spoken internationally on entrepreneurship, leadership, transformation, wealth creation, authenticity and the power of women supporting women.
In 2026, Ellen participated in a New York convening alongside UNGA81, focused on diaspora giving, investment and collective action, discussing the intersection of capital, investment and philanthropy.
Her speaking journey has also included international business and leadership platforms across Europe and the Middle East, including Cambridge, Westminster and major women’s leadership platforms in Dubai.
Ellen has been recognised for her leadership and contribution through international awards and honours, including the Women in Leadership Lifetime Achievement Award, the Outstanding Keynote Award presented in Oxford, and the Red Cross Gold Medal of Humanism during Davos Week. She has also received the title of Dame at an Investiture of the Order of Saint James.
But behind the businesses, investments, stages and recognition is a simple philosophy: You don’t build a meaningful life by becoming someone else. You build it by understanding who you are, deciding what matters to you and having the courage to build from there.
Ellen is passionate about helping people; particularly women ; move from potential to possibility. Her work is about building businesses, creating wealth, becoming more intentional about who you are, and creating opportunities for others along the way.
Because ultimately, the greatest measure of success is not only how high you rise; but how many people can rise because you did.
Awards & honours
Stages
Press & news
The Wealth Room, Dubai, 25 September 2026
UNGA81 convening, New York, 2026
Speaking topics
Work with Ellen
Based between the Netherlands and Dubai, Ellen works internationally with entrepreneurs, founders, investors, organisations and communities who are ready to think bigger, build with intention and create meaningful impact.
Short version
Ellen Mannaert is an international entrepreneur, investor, speaker and community builder with more than 25 years of experience building businesses and creating wealth across Europe, the Caribbean and the Middle East. Founder of Era Of You and Creator of The Architecture of Who You Are, she brings together entrepreneurship, investment, leadership and personal transformation. Ellen is passionate about helping women build businesses, create wealth, open doors for one another and become the architects of their own lives.
Book a call
Tell me what you're actually dealing with. I'll tell you straight which of these is right for you, or that none of them are. I'd rather say that in fifteen minutes than take $1,500 for it.
Prefer to write first? Use the form, or email directly at info@ellenmannaert.com